XO Center

XO Center is a multipurpose entertainment and activity hub that brings together fitness, kids’ interactive play, and private events like karaoke parties and movie nights. The center offers something for everyone, from an energetic gym space to a playful interactive wall for kids, and a cozy spot for celebrations and gatherings.

For this project, I was asked to design large-scale window decals for the center’s three main windows. Each window highlights one of their core activities: fitness and gym, kids’ interactive playground, and parties & private movie nights.

The designs were created to be bold, colorful, and engaging, with each concept tailored to reflect the energy of its theme. The kids’ window captures movement, fun, and learning through vibrant silhouettes and playful graphics. I also incorporated football and basketball imagery to reflect the physical games offered, alongside numbers and equations to represent the math-based interactive challenges. Together, these elements create a balanced design that communicates both play and learning.

The gym design emphasizes strength and motivation, while the party and movie night design communicates celebration, music, and entertainment. To maintain brand consistency, the color palette for the titles was drawn directly from XO Center’s branding, tying all three designs back to a unified visual identity.

Together, the visuals transform the exterior of XO Center into a lively, inviting space that communicates its diverse offerings at a glance.