Muda Yoga Studio

SPEC WORK

Muda Yoga Studio is a yoga brand created to embody balance, calm, and holistic wellness through yoga. The design goal was to develop a minimal and modern visual identity that reflects the natural harmony and peacefulness yoga brings to both body and mind. The project included a custom logo design, Instagram story, Google advertisement, Yoga mat mock-up, and website layout.

For the logo, I chose clean, handwritten-style typography to convey approachability and fluidity, paired with a nature-inspired palette, muted teal like calm waters, dusty rose like desert blooms, deep olive like forest leaves, slate blue like mountain shadows, and warm beige like sunlit sand to create a grounded yet fresh feel.

The website design follows a minimalist aesthetic with ample white space and natural tones, focusing on easy navigation and clear communication of the studio’s offerings. Large, dynamic images of yoga practice are balanced with subtle design elements to invite visitors into a calm and welcoming digital space.

For digital marketing, I crafted a Google ad and an Instagram story that maintain the brand’s serene and natural vibe. These assets use consistent colours and typography to strengthen brand recognition, while highlighting key messages such as mindfulness, strength, and community.

Overall, the Muda brand system balances simplicity with warmth, capturing the essence of a modern yoga studio grounded in nature and mindful movement.