Nareni

SPEC WORK

Nareni is a conceptual Armenian wine brand I created as a spec project, inspired by the pomegranate (nar), a sacred symbol of abundance and fertility in Armenian culture. The name also echoes Armenia’s ancient winemaking heritage, closely tied to the Areni grape variety and the world’s oldest known winery.

The project included a custom logo design, Storefront sign logo mockup, a full menu design, a menu mock-up and a wine bottle mock-up, For the menu, I experimented with Armenian letters in customized ways, stretching, shrinking, enlarging, and layering them transparently across the first page, to give the first page a touch of Armenian tradition.

The overall design blends modern minimalism with cultural storytelling, aiming to capture both the elegance of fine wine and the richness of Armenian heritage.