Alegro

SPEC WORK

Alegro is a skincare brand designed to reflect the purity, balance, and intentional self-care associated with modern Canadian beauty rituals. The project included a custom logo design, packaging design, a cream mock-up, a packaging mock-up, and a media kit.

I developed the logo with a focus on natural growth and softness, using the letter “A” intertwined with leaves to symbolise vitality, organic beauty, and renewal. The soft purple circle highlights femininity and calm, and green colour symbolises the brand’s connection to nature and its commitment to sustainability and wellness. The bold serif font balances elegance with strength.

Overall, from the brand identity to the media kit, every element was designed to feel pure, nurturing, and modern, aligned with the values of wellness and conscious self-care.